Écolibr'Ê: Dignity
The story of how a simple discovery sparked a movement for menstrual justice in Tunisia and beyond.
The Story
It was when we saw some of the mattresses in the girls’ dorms at the Makthar boarding school, that we discovered the reality of period poverty. Many of the girls were using foam from their mattresses as menstrual protection.
"From a simple discovery to a global movement."
Our Pledge for Menstrual Justice
Mission
To fight school drop-out and to support the health and well-being of students, by offering young schoolgirls washable and ecological sanitary pads.
Vision
To make Tunisia the first country to guarantee free access to washable sanitary pads for all girls.
Objectives
- Normalise menstruation and break taboos through broad and uninhibited information on menstruation.
- Ensure menstrual justice for all, with access to healthy, economic and ecological protection.
- Support girls' education by eliminating period-related barriers.
A Powerful Partnership: Écolibr'Ê x Chantelle
When Expertise Meets Impact
The project is a partnership between Wallah We Can and the world leader in French lingerie, Chantelle. For every Ecolibree x Chantelle pack sold internationally, we commit to distributing a pack for a young girl suffering from period poverty in Tunisia.
Key Highlights
- Our project to fight menstrual poverty includes implementing educational workshops.
- Awareness on sexual and emotional life in schools.
- The project will provide free medical care for girls in need.
Our Impact
This sustainable model allows us to scale our reach while ensuring top-quality products.
More Than a Product: A Promise
Ecological
Economical
Sustainable
Made of 100% organic cotton, Ecolibree x Chantelle panties are Oekotex certified, guaranteeing that no harmful chemicals are used at any manufacturing stage. These panties allow for optimal absorption and air circulation, unlike disposable sanitary pads.
Quality
Made from organic cotton
Comfort and durability
Easy to use and stays in place perfectly
Environmentally friendly
Made from recycled fibres, thus limiting its ecological footprint.
Socially responsible
The underwear is ISO 20400 standards compliant
Our Journey of Impact
The Educational Guide
Breaking taboos, one page at a time.
Production Unit (2015)
Creation of a production unit of washable/reusable sanitary pads by rural women, which sold 5000 pads and distributed the same number.
Awareness Workshops
Conducting workshops in schools on menstrual hygiene and sex education, organised by Y Peer Tunisia.
‘I’m the one wearing the pants’ Campaign
A photo campaign in which Tunisian women pose to fight against taboos surrounding menstruation.
Educational Guide
Development of an educational guide on menstrual hygiene, sexual and emotional life for secondary school students.
Medical Workshops
Workshops in schools led by gynaecologists, child psychiatrists and medical students.
Free Medical Care
Providing free student medical care by gynaecologists and child psychiatrists.
Ecolibree Videos
Discover the testimonials and interviews that tell the story of Ecolibree
Ecolibree Presentation | YouTube
A general presentation of the Ecolibree project, its goals, and how it empowers young women.
TEDx | Lotfi Hamadi
Founder Lotfi Hamadi's inspiring TEDx talk on social entrepreneurship and the story behind Wallah We Can.
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Featured Media Partners
Our media partners who amplify our message and share our mission across the globe.
Meet the Team
The dedicated individuals driving the Écolibr'Ê mission.
Imen Majed
Project Coordinator
"Leads the strategic vision and ensures every initiative aligns with our core mission."
Nesrine Morjane
Content Creator | WallahWeCan Ambassador
"Crafts compelling stories that amplify our impact and inspire action."
Saja Najar
Content Creator | WallahWeCan Ambassador
"Engages with our community and builds meaningful partnerships to drive our mission forward."
Join Us: Together We Can End Period Poverty!
Do you wish to help young girls facing school drop-out and support a just and committed cause? Join our fight against period poverty.
In girls
Healthy and ecological
For rural women
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